F1 Title Sequence concept

Pitch concept work for the 2013 Formula One season title sequence. The idea of showing an aggresive and 'beast' like presence, which grows, vibrates and morphs into life, revealing a F1 car

The idea was to intercut this with heavily graded and stylised race footage, ascending to a climatic and frantic finish


Art Direction Design 3D Concept

To begin with, the model of a F1 car was repurposed in 3D, and applied relfective, abstract textures to hide the powerful machine.

Parts of the engine and body work where sliced up, and arranged in different ways to create new and abstract compositions.

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